Post Ref Racism started life as an online flash activism campaign, documenting the surge in racism and xenophobia post-Brexit. Using the hashtag #PostRefRacism, the campaign created a space to record people’s experiences of racist/xenophobic incidents, and analysed these experiences in a report. The campaign was a resounding success: the hashtag #PostRefRacism was used 56,089 times in the 10 days following the referendum and was featured in hundreds of news articles – gaining coverage on every continent.
Today, Post Ref Racism continues to shine a light on the racism and xenophobia that has taken hold in the UK, by campaigning on issues relating to xenophobia and hate crime. We want to reverse the trend of increasing hostility towards those considered “other” by targeting the root causes of xenophobia, such as irresponsible media and political rhetoric. We take information about hate crime to political spaces to generate political will to tackle hate crime and to push for impactful solutions. We also aim to shape narratives in the media by providing an alternative narrative and calling out bigotry.